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*****PLEASE NOTE: Following contents are conceptual work undertaken solely for personal passion projects and from the enjoyment of exploring, developing, and pushing ideas. There is absolutely zero and no intention to mislead, confuse, cause any problems, or exploit the reputation or influence of the mentioned brands to manipulate viewers' perceptions beyond the evident graphic design and visual direction ability demonstrated. Should any concerns or issues arise, please reach out without hesitation. These contents DO NOT involve actual clients or collaborations, except NCAA and QUAKES folder.*****

Envisioning brands aesthetics: image, identity, and branding. "Buying into ideas"

Providing a semantic diagnosis of our time -- agitating the status quo. Exploring the self-endowed freedom to create. Speaking the evolving language of this generation without fading into the white noise: discovering gems where others see nothing unusual. And to create something within a system that embodies unconventional ideas, thereby influencing change from a distinct perspective.

Ideating and creating proof of concepts across graphics, branding, editorial, and special projects; exploring new visual aesthetics and identities. 

ncaa-logo-black-and-white-1.png

ncaa

coach

quakes.png

quakes

guess

Guess-Logo copy.png

a&f

dion lee

marc jacobs

marc-jacobs-logo-vector.png

vogue

Vogue_(magazine)-Logo.wine.png
Reef_logo.png

reef

Screen Shot 2022-03-30 at 5.17.53 PM.png

la28

ferragamo

moetchandon_logo-3.png

moet&chandon

yeezy gap

yeezy-gap-balenciaga-kanye-west-demna3.png

bottega veneta

bottegalogo.png

s.m.n

Santa Maria Novella logo

psg

psgblack.png
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