(2022) Concept graphics/visuals/designs on Guess?, Inc. An exercise in subversion—less about traditional design, and more about crafting new dimensions for how a brand can exist, both in the world and through my lens. In a sense, this is a revisioning of GUESS—not as a brand, but as an idea. Reimagining its visual language—long associated with sensuality and boldness—meant stripping back the expected and tapping into intrigue, curiosity, and layered storytelling. By playing directly on the brand’s very name, the question mark, used as a central motif, became a visual anchor—an open invitation to engage, to question, and to reframe our relationship with GUESS.

​

​

Branded content across all channels. Multi-channel digital-first contents.

​

Software used:

• Adobe Photoshop

• Adobe Illustrator