(2020) Concept graphics/visuals/designs on Coach. 

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These ambitious conceptual works for Coach became less about traditional design and more about crafting new dimensions for how a brand can exist—both in the world and through a fresh lens. Developed with Coach Collaborations and Special Projects in mind, the work draws from cultural fluency and a forward-thinking perspective. Design was approached the way culture approaches ideas: always evolving, always in dialogue with what’s next. Rather than focusing solely on design solutions, the aim was to shape moments that lived at the intersection of fashion, storytelling, and culture. Each collaboration served as an opportunity to remix the brand’s DNA—amplifying its voice while staying true to its core. The result is a series of bespoke narratives that position the brand as both timeless and future-forward, speaking to culture in ways that feel effortless, fun, and unexpected.

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Software used:

• Adobe Photoshop

• Adobe Illustrator